Those larger laptops are closer to workstations given the capability they have on offer. It’s worth stressing that I’m looking at the consumer MacBooks here professionals genuinely need the power offered by the 14-inch and 16-inch models running the M2 Max and M2 Pro chipsets. That three-year window opens up at the end of 2023… just in time for a potential M3-powered MacBook Air to go on sale.Īpple MacBook computers are on display at Apple Carnegie Library, in Washington. Many in the community were waiting for this long-anticipated MacBook, and the rush to purchase it will have significantly contributed to shipments.ĭoes that leave anyone left to buy a new MacBook? According to its own environmental reports for the MacBook Air and MacBook Pro, "Apple assumes a three- or four-year period for power use by first owners based on the product type." The Q2 2023 period also included Apple’s release of the 15-inch MacBook Air, its first consumer laptop with a larger display. This period coincides with Apple’s move to its ARM-baased Apple Silicon chipsets, refreshing the full portfolio and offering improved performance across the board compared to its previous Intel-based Macs. In that same period, Apple has seen the Mac platform climb by eight per cent to 5.5 million shipments.Īs with all manufacturers, the impact of CoVID-19 saw consumer sales disrupted, and recovery has been slow. The latest numbers from Counterpoint Research looking at the global PC market show a 15 per cent year-on-year downturn for the second quarter of 2023. Update: Tuesday July 18th: When Apple releases the new MacBook Air models, it will be selling into a consumer market that is very favourable to Tim Cook and his team. Updated July 18th: article originally posted July 15th. Agency via Getty Images) Anadolu Agency via Getty Images HONG KONG - JULY 04: People walk past the Apple Store on July 4, 2023.
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